Case Studies

Real engagements. Real numbers.

Pulled from active or recently-concluded client engagements. Client names redacted out of respect for competitive sensitivity — metrics are not.

Grocery / CPG

CPG pantry brand · ad portfolio rebuild

Challenge

Mid-market pantry-staple brand with 100+ ASINs running hundreds of auto campaigns with no negative-keyword discipline. Branded-search cannibalization was eating into organic placements; ad spend was high but most of it had no defensible attribution.

Approach

Full campaign teardown and rebuild around a keyword hierarchy
Portfolio split by product lifecycle (launch / scaling / defender)
Branded-search consolidated into a single defender campaign with category-defense negatives
Bid management split between rule-based daily and human weekly review

Results

Materially lower

ACOS direction

Up double-digits

Ad-attributed revenue

Eliminated

Branded cannibalization

Natural & Organic

Organic snack line · SFP expansion

Challenge

Brand on FBA wanted Prime coverage without inflating FBA storage fees on bulky, lightweight pouches. Needed Seller Fulfilled Prime running parallel to FBA without putting either set of metrics at risk.

Approach

SFP eligibility review and regional fulfillment mapping
3PL coordination across multiple distribution nodes
Duplicate-listing strategy to protect FBA Buy Box during the SFP ramp
Per-node performance monitoring to keep SFP metrics inside Amazon's thresholds

Results

Expanded nationally

Prime coverage

Materially lower

FBA fee profile

Inside SFP thresholds

On-time delivery rate

Account Health

Multi-storefront seller · account-health recovery

Challenge

Seller operating multiple storefronts saw the Account Health Rating on several of them sliding toward at-risk. Late-shipment rate and policy warnings were the proximate causes; underlying issues were operational, not strategic.

Approach

Per-account triage to isolate the actual failure modes
Plans of Action drafted for the storefronts with active warnings
Carrier and handling-time changes to fix late-shipment rate
Ongoing AHR monitoring with early-warning alerting

Results

All storefronts back to Healthy

AHR status

Reduced by an order of magnitude

Late-shipment rate

Zero

Policy warnings (90 days)